Some very useful thoughts on pricing from Bernie Griffiths, an expert in the professional domestic photography industry.
​Button to our pricing guide is at the bottom.

 So How Much Do Photographs Cost?
“Just because someone owns a camera doesn't mean they know how to use it.”
In the digital age, where anyone with an iPhone and a Facebook page can market himself or herself as a photographer, it is important to find a photographer that you can trust to capture your memories. After all, those precious moments disappear in a flash.
When considering a photographer, it is a good idea for you to find out about the photographer, their experience, reputation, and business policies.
Photography Techniques You May Not Know
Good Professional photographers do a lot more than point and shoot, hoping to get a great image.
If you are looking for experts in the field of photography, they have the knowledge, expertise and equipment to produce high-quality images that produce creative, perfectly printed portraits.
Archival Photographs Or Digital Files?
Professional cameras produce images of much higher resolution than standard cameras, and professional lighting techniques, and understanding of light, can make the difference between a so-so image and an image that can “pop” off your wall.

Using more flattering angles and unique perspectives and settings, clearly separate “real” photographers apart from their amateur or part time counterparts.
Professional photographers use refined editing techniques to clear up imperfections and provide controlled contrast and colour balance.
The Hidden Risk You Take
Good full time professional photographers have strong reputations, since what they do is both personal and creative, and image-based. Their work is easy to check out on their website or Facebook page, and look for a photographer that specialises in the particular genre that you want photographed.
Being a member of an organization like the Australian Institute of Professional Photography shows a level of commitment to grow a photography business and keep skills current.
The photographer is also bound by a set of professional rules of practice, a code of ethics, and adequate public liability insurance. The organization also certifies photographers, which involves submitting photos and reaching a certain high standard. It’s like the difference between being an accountant and a CPA.

Most photographers charge a fee of around $95-$250 for the photography session, at their studio or at an outdoor location. 
Individual small print and digital file prices can vary from as little as $35 each for the part time hobbyist photographer to $250 and above for an experience award winning Photographer.
If you are looking for a photographer to produce stunning décor photographs for your wall to add that warm personal touch to your surroundings, choose a photographer who specialises in wall art, and shows examples on their website. Expect prices from $1,000 and upwards. It is common for some clients of the top photographers to spend upwards of $5,000 and more on photographs for their wall.
Purchasing wall art is like buying furniture for your home. Quality always comes at a higher price.
Connecting By Phone Is The Key
There is a price to be paid for a good professional photographer, and as the old saying goes you almost always “get what you pay for”.
Beautiful lasting memories on your wall don't happen by chance, they happen with an appointment.
Calling the photographer and having a 2 minute chat is the quickest way to have all of your questions answered, and to find out if they are the right “mix” to preserve your priceless memories.”

Article by Bernie Griffiths from Advanced Success for Wedding and Portrait Photographers.
 

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